Story

The first priority any Pakistani has is his/her family. My Nano and I have always been very close. As a child, I could always count on her for having candy in her purse. As a teenager, I could always count on her to save me from Ami’s scolding. As an adult, I can always count on her for unconditional support and love for my desire to run my own startup.

I was exposed to my Nano’s organic recipes from a very young age-- be it for hair, skin, nails, you name it. Her weekends would be spent forcing my sister and I to apply her latest concoction of yogurt and various herbs. So, you could say desi culture is in my blood-- the loud colors, the exotic prints, and most importantly, desi totkay. My mother learned desi totkay from her mother, who succeeded my great-grandmother and so on.

When I was younger I promised myself that I would take the knowledge I learnt in my youth and work for something that celebrates Pakistani culture. During my time in the States as a student, I realized that the West was capitalizing on recipes we had invented. What was now becoming a trend in the Western world had been used by South Asians for decades. We’re not new to organic, no chemical, natural products.

What started off as an idea (you know those never-ending dinner-time conversations?), turned into something that I could only ever dream of. Zo’Nanos brings desi totkay to the 21st century. From our packaging to our branding, I wanted everyone using our products to feel the same warmth that I feel when I’m with my grandmother. Our brand is a reflection of us, our culture, our bond.


Story

The first priority any Pakistani has is his/her family. My Nano and I have always been very close. As a child, I could always count on her for having candy in her purse. As a teenager, I could always count on her to save me from Ami’s scolding. As an adult, I can always count on her for unconditional support and love for my desire to run my own startup.

I was exposed to my Nano’s organic recipes from a very young age-- be it for hair, skin, nails, you name it. Her weekends would be spent forcing my sister and I to apply her latest concoction of yogurt and various herbs. So, you could say desi culture is in my blood-- the loud colors, the exotic prints, and most importantly, desi totkay. My mother learned desi totkay from her mother, who succeeded my great-grandmother and so on.

When I was younger I promised myself that I would take the knowledge I learnt in my youth and work for something that celebrates Pakistani culture. During my time in the States as a student, I realized that the West was capitalizing on recipes we had invented. What was now becoming a trend in the Western world had been used by South Asians for decades. We’re not new to organic, no chemical, natural products.

What started off as an idea (you know those never-ending dinner-time conversations?), turned into something that I could only ever dream of. Zo’Nanos brings desi totkay to the 21st century. From our packaging to our branding, I wanted everyone using our products to feel the same warmth that I feel when I’m with my grandmother. Our brand is a reflection of us, our culture, our bond.
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